Pearce, John A
Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr - 13th ed - xxi, 434, 518 pages : illustrations ; 27 cm - Strategic management . - Strategic management .
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19
9780078029295 0078029295
2011042826
Strategic planning
HD30.28 / .P3395 2013
658.4/012
Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr - 13th ed - xxi, 434, 518 pages : illustrations ; 27 cm - Strategic management . - Strategic management .
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19
9780078029295 0078029295
2011042826
Strategic planning
HD30.28 / .P3395 2013
658.4/012