Brown, Tom J.
Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. - 8th edition. - xxvi, 478 pages. : illustrations ; 29 cm
9781111525293
2013947421
Marketing research.
HF5415.2 / .C49 2014
Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. - 8th edition. - xxvi, 478 pages. : illustrations ; 29 cm
9781111525293
2013947421
Marketing research.
HF5415.2 / .C49 2014