Moutinho, Luiz
Strategic marketing management / by Luiz Moutinho, Geoff Southern. - Singapore : Cengage Learning, c2010. - xviii, 490p. : ill. ; 25 cm.
978-1-84480-000-1
Marketing--Management.
HF5415.13 / .M69 2010
658.8/02
Strategic marketing management / by Luiz Moutinho, Geoff Southern. - Singapore : Cengage Learning, c2010. - xviii, 490p. : ill. ; 25 cm.
978-1-84480-000-1
Marketing--Management.
HF5415.13 / .M69 2010
658.8/02