Belch, George E.
Advertising and Promotion : An Integrated Marketing Communications Perspective /by George E. Belch and Michael A. Belch - New York McGraw-Hill Irwin c2012 - xxxv, 769p :col 28cm
978-007-131440-4
HF5823 / .B387 2012
Advertising and Promotion : An Integrated Marketing Communications Perspective /by George E. Belch and Michael A. Belch - New York McGraw-Hill Irwin c2012 - xxxv, 769p :col 28cm
978-007-131440-4
HF5823 / .B387 2012