Boyd, Harper W.
Marketing research text and cases Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 7th ed. - Homewood, Ill. Irwin, 1989. - xv, 816 p. ill. 25 cm.
0256068135 :
Marketing research.--Marketing research--Case studies.
HF5415.2 / .B65 1989
Marketing research text and cases Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 7th ed. - Homewood, Ill. Irwin, 1989. - xv, 816 p. ill. 25 cm.
0256068135 :
Marketing research.--Marketing research--Case studies.
HF5415.2 / .B65 1989