Assael, Henry.
Consumer behavior and marketing action Henry Assael. - 5th ed. - Cincinnati, Ohio South-Western College Pub. c1995. - 1 v. (various pagings) ill. (some col.) 24 cm.
0538844337
Consumer behavior.--Motivation research (Marketing)
HF5415.3 .A83 1995
Consumer behavior and marketing action Henry Assael. - 5th ed. - Cincinnati, Ohio South-Western College Pub. c1995. - 1 v. (various pagings) ill. (some col.) 24 cm.
0538844337
Consumer behavior.--Motivation research (Marketing)
HF5415.3 .A83 1995