Rayport, Jeffrey F.
E-commerce/ Jeffrey F. Rayport, Bernard J. Jaworski. - Boston: McGraw-Hill/Irwin MarketspaceU, c2001. - xxxv, 420 p.: ill. ; 26 cm.
0072465212
Electronic commerce.--Internet advertising.--Internet marketing.
HF5548.32 / .R39 2001
E-commerce/ Jeffrey F. Rayport, Bernard J. Jaworski. - Boston: McGraw-Hill/Irwin MarketspaceU, c2001. - xxxv, 420 p.: ill. ; 26 cm.
0072465212
Electronic commerce.--Internet advertising.--Internet marketing.
HF5548.32 / .R39 2001