Palmer, Adrian.
Principles of services marketing/ Adrian Palmer. - 7th. - London ; New York: McGraw-Hill, c2014. - xvi, 495 p.: ill. 26 cm.
9780077152345
Marketing--Management.--Service industries--Marketing.
HF 5415.13 / .P3242 2014
Principles of services marketing/ Adrian Palmer. - 7th. - London ; New York: McGraw-Hill, c2014. - xvi, 495 p.: ill. 26 cm.
9780077152345
Marketing--Management.--Service industries--Marketing.
HF 5415.13 / .P3242 2014