Kotler, Philip
A framework for marketing management / Philip Kotler - 2nd ed - xx, 363 pages : illustrations ; 24 cm
Includes bibliographical references and index
0131001175
Marketing--Management
HF5415.13 / .K636 2003
A framework for marketing management / Philip Kotler - 2nd ed - xx, 363 pages : illustrations ; 24 cm
Includes bibliographical references and index
0131001175
Marketing--Management
HF5415.13 / .K636 2003