KAMPALA UNIVERSITY catalog

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McDaniel, Carl

Introduction to marketing Carl McDaniel - Oxford ; New York : Thomson, c2006. - xxv, 735 p. : col, ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0199266271 (pbk.)

Nat. Bib. No.: GBA3-U8754 bnb

Nat. Bib. Agency Control No.: 012925267 Uk

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P2342 2006

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