Kotler, Philip.
Principles of marketing / Philip Kotler. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - xxiv, 676 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
0137016239 9780137016235
Marketing.
HF5415 / .K636 1983
Principles of marketing / Philip Kotler. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - xxiv, 676 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
0137016239 9780137016235
Marketing.
HF5415 / .K636 1983