Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA : Irwin, 1989. - xxv, 752 p. : col, ill; 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC. Includes indexes.
Bibliography: p. 702-719.
0256075131 0256075158
Marketing.
HF5415 .B44113 1989
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA : Irwin, 1989. - xxv, 752 p. : col, ill; 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC. Includes indexes.
Bibliography: p. 702-719.
0256075131 0256075158
Marketing.
HF5415 .B44113 1989