Dyer, Robert F.
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)
System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.
Includes bibliographical references and index.
013558826X
Marketing--Decision making.
HF5415.135 .D93 1990
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)
System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.
Includes bibliographical references and index.
013558826X
Marketing--Decision making.
HF5415.135 .D93 1990