Keller, Kevin Lane, 1956-
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England : New York : Prentice Hall Financial Times, c2008. - xxvi, 829 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706328 0273706322
Brand name products--Management.
HD69.B7 / K449 2008
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England : New York : Prentice Hall Financial Times, c2008. - xxvi, 829 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706328 0273706322
Brand name products--Management.
HD69.B7 / K449 2008