O'Sullivan, Arthur
Survey of Economics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez - Boston : Prentice Hall, c2002 - xxiv, 450 p. : ill. (cheifly col.) ; 28 cm
Previous ed. has title: Macroeconomics
Includes bibliographical references and index
Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Measuring a nation's production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate damand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The Federal Reserve and monetary policy -- Modern macroeconomics : from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance
O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals
9780136092728 (pbk.) 0136092721 (pbk.)
2009005522
Macroeconomics
Macroeconomics--Textbooks
HB172.5 / .O85 2002
Survey of Economics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez - Boston : Prentice Hall, c2002 - xxiv, 450 p. : ill. (cheifly col.) ; 28 cm
Previous ed. has title: Macroeconomics
Includes bibliographical references and index
Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Measuring a nation's production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate damand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The Federal Reserve and monetary policy -- Modern macroeconomics : from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance
O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals
9780136092728 (pbk.) 0136092721 (pbk.)
2009005522
Macroeconomics
Macroeconomics--Textbooks
HB172.5 / .O85 2002