Cardon, Peter W.,
Business communication : developing leaders for a networked world / Peter W. Cardon. - 5th. ed. - xxix, 604p. : Col. ill.; 28cm
Revised edition of the author's Business communication, 2021. Includes index.
"Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"--
Grades 10-12 McGraw Hill LLC
9781266158219
Business communication.
Business enterprises--Computer networks.
Business communication--Computer network resources.
HF5718 / .C268 2024
658.4/5
Business communication : developing leaders for a networked world / Peter W. Cardon. - 5th. ed. - xxix, 604p. : Col. ill.; 28cm
Revised edition of the author's Business communication, 2021. Includes index.
"Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"--
Grades 10-12 McGraw Hill LLC
9781266158219
Business communication.
Business enterprises--Computer networks.
Business communication--Computer network resources.
HF5718 / .C268 2024
658.4/5