Arens, William F.,
Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. - Seventeenth edition. - 1 online resource
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
9781266855801 9781266854781
2022043411
Advertising.
HF5821 / .A681 2024
659.1
Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. - Seventeenth edition. - 1 online resource
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
9781266855801 9781266854781
2022043411
Advertising.
HF5821 / .A681 2024
659.1