Toward a better understanding of the role of value in markets and marketing special issue / [electronic resource] :
edited by Stephen L. Vargo, Robert F. Lusch.
- Bingley, U.K. : Emerald, 2012.
- 1 online resource (xv, 252 p.) : ill.
- Review of marketing research, v. 9 1548-6435 ; .
Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
9781780529134 (electronic bk.) : £67.95 ; €97.95 ; $124.95
Business & Economics--Marketing--Research.
Business & Economics--International--Marketing.
Sales & marketing management.
Marketing.
Value.
HF5415 / .T69 2012
658.8
658.8
Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
9781780529134 (electronic bk.) : £67.95 ; €97.95 ; $124.95
Business & Economics--Marketing--Research.
Business & Economics--International--Marketing.
Sales & marketing management.
Marketing.
Value.
HF5415 / .T69 2012
658.8
658.8