| 000 -LEADER |
| fixed length control field |
00577nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER |
| control field |
28958669 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20180807152253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
931008s1993 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
978-1-94480-000-1 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
Library of congress |
| Transcribing agency |
Kampala University |
| Modifying agency |
UKM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| Item number |
.V384 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Verhage, Bronis |
| 9 (RLIN) |
1718 |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing : |
| Remainder of title |
a global perspective |
| Statement of responsibility, etc |
Bronis Verhage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
UK : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxv, 750 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
Books |