| 000 -LEADER |
|---|
| fixed length control field |
00537nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180807b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-184480-000-1 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Library of congress |
| Transcribing agency |
Kampala University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M69 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moutinho, Luiz |
| 9 (RLIN) |
1349 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management |
| Statement of responsibility, etc |
Luiz Moutinho, Geoff Southern |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
UK : |
| Name of publisher, distributor, etc |
Cengage Learning EMEA, |
| Date of publication, distribution, etc |
c2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 490p. |
| Other physical details |
:ill. ; |
| Dimensions |
26cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Southern, Geoff |
| 9 (RLIN) |
1724 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
