| 000 -LEADER |
|---|
| fixed length control field |
00616nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180929b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781408064900 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Library of congress |
| Transcribing agency |
Kampala University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.V384 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Verhage, Bronis |
| 9 (RLIN) |
1718 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Remainder of title |
: A Global Perspective |
| Statement of responsibility, etc |
/ Bronis Verhage, Professor of Marketing, Georgia State University, Atlanta, Georgia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
[2014] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 776 pages |
| Other physical details |
: illustrations |
| Dimensions |
; 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
