| 000 -LEADER |
|---|
| fixed length control field |
00870nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200204b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473725126 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally |
| Dates associated with a name |
1963- |
| 9 (RLIN) |
2525 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing : concepts and strategies / |
| Statement of responsibility, etc |
Lyndon Simkin 1961- author.; William M. Pride 1942- author.; O. C. Ferrell author.; William M. Pride 1942- |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
[2016?] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 796 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Includes bibliographical references (pages 744-762) and index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Management and Business Studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing; |
| 9 (RLIN) |
855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
