| 000 -LEADER |
|---|
| fixed length control field |
00741nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200204b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259251634 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : a marketing strategy planning approach |
| Statement of responsibility, etc |
/ William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14 edition, International student edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
McGraw-Hill Education, |
| Date of publication, distribution, etc |
[2015] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xliii, 717 pages : |
| Other physical details |
illustrations (colour), maps (colour) ; |
| Dimensions |
28 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
