| 000 -LEADER |
|---|
| fixed length control field |
00613nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220321b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780078029271 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LIBRARY OF CONGRESS |
| Transcribing agency |
KAMPALA UNIVERSITY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.A47 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ilan Alon, |
| 9 (RLIN) |
2720 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing |
| Remainder of title |
contemporary theory, practice, and cases |
| Statement of responsibility, etc |
Ilan Alon |
| Medium |
Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 602 p |
| Other physical details |
ill., maps |
| Dimensions |
26 cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eugene Jaffe |
| 9 (RLIN) |
2721 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Donata Vianelli |
| 9 (RLIN) |
2722 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
