000 -LEADER |
fixed length control field |
00688nam a22002057a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220506b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-1-285-05207-6 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
library of congress |
Transcribing agency |
kampala univeristy |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P90 |
Item number |
.B285 2015 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Baran, Stanley J. |
9 (RLIN) |
691 |
110 ## - MAIN ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Davis, Dennis K. |
9 (RLIN) |
2871 |
245 ## - TITLE STATEMENT |
Title |
Mass Communication Theory |
Remainder of title |
: Foundations, Ferment, and Future |
Statement of responsibility, etc |
/ by Stanley J. Baran and Dennis K. Davis |
250 ## - EDITION STATEMENT |
Edition statement |
7th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia |
Name of publisher, distributor, etc |
Cengage learning |
Date of publication, distribution, etc |
c2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 408p. |
Other physical details |
:ill. |
Dimensions |
;24cm |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baran, Stanley J. |
9 (RLIN) |
691 |
710 ## - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Davis, Dennis K. |
9 (RLIN) |
2871 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Text/Reserve Book |