| 000 -LEADER |
|---|
| fixed length control field |
00595nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220507b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-1219-1401-8 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
library of congress |
| Transcribing agency |
kampala university |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.B62 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weigold, Arens.: |
| 9 (RLIN) |
2890 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary Advertising and Integrated Marketing Communications |
| Statement of responsibility, etc |
/ by Arens Weigold/ |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
United States: |
| Name of publisher, distributor, etc |
McGraw Hill Companies, |
| Date of publication, distribution, etc |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
742p. |
| Other physical details |
:ill. |
| Dimensions |
27cm: |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weigold, Arens |
| 9 (RLIN) |
2890 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
