| 000 -LEADER |
|---|
| fixed length control field |
00668nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220519b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-4737-2512-6 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
library of congress |
| Transcribing agency |
kampala university |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF658 |
| Item number |
.8 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally |
| 9 (RLIN) |
1675 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Simkin, Lyndon |
| 9 (RLIN) |
2976 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Remainder of title |
: Concepts and Strategies |
| Statement of responsibility, etc |
/ by Sally Dibb, Lyndon Simkin, William M. Pride......[et al] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia |
| Name of publisher, distributor, etc |
Cengage learning |
| Date of publication, distribution, etc |
c2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 796p. |
| Other physical details |
:col. |
| Dimensions |
;26cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally |
| 9 (RLIN) |
1675 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Simkin, Lyndon |
| 9 (RLIN) |
2976 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Text/Reserve Book |
