Marketing concepts and strategies (Record no. 3068)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408032145 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .D486 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally |
| Dates associated with a name | 1963 |
| 9 (RLIN) | 2525 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing concepts and strategies |
| Statement of responsibility, etc | Sally Dibb ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Andover |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 815 p. |
| Other physical details | col. ill. |
| Dimensions | 26 cm |
| Accompanying material | instant access card. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing; |
| 9 (RLIN) | 855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
No items available.