| 000 -LEADER |
|---|
| fixed length control field |
00525nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781408032145 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.D486 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally |
| Dates associated with a name |
1963 |
| 9 (RLIN) |
2525 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing concepts and strategies |
| Statement of responsibility, etc |
Sally Dibb ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Andover: |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 815 p.: |
| Other physical details |
col. ill; |
| Dimensions |
26 cm |
| Accompanying material |
instant access card. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing; |
| 9 (RLIN) |
855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
