000 -LEADER |
fixed length control field |
00514nam a22001457a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
221213b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781844803279 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.K46 2007 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kent Ray, |
Dates associated with a name |
1944 |
9 (RLIN) |
3423 |
245 ## - TITLE STATEMENT |
Title |
Marketing research: |
Remainder of title |
approaches, methods and applications in Europe/ |
Statement of responsibility, etc |
Ray Kent. |
Medium |
Book |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London: |
Name of publisher, distributor, etc |
Thomson Learnin, |
Date of publication, distribution, etc |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 592 p.: |
Other physical details |
ill. (col); |
Dimensions |
28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
Form subdivision |
Marketing; Onderzoeksmethoden; |
9 (RLIN) |
3424 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |