Marketing (Record no. 3118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00513nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221215b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408064900 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .V384 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verhage, Bronis. |
| 9 (RLIN) | 1718 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | A Global Perspective |
| Statement of responsibility, etc | Bronis Verhage, Professor of Marketing, Georgia State University, Atlanta, Georgia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 776 pages |
| Other physical details | illustrations |
| Dimensions | 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
No items available.