| 000 -LEADER |
|---|
| fixed length control field |
00622nam a22001817a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
fixed length control field |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250217b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750657082 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Library of Congress |
| Transcribing agency |
Kampala University Luwero |
| Modifying agency |
Kampala University Luwero |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.S55 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill Chris |
| Dates associated with a name |
c2002 |
| 9 (RLIN) |
5957 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated Marketing Communication |
| Statement of responsibility, etc |
Fill Chris |
| Medium |
Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford |
| Name of publisher, distributor, etc |
Butterworth Heinemann |
| Date of publication, distribution, etc |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 165p; |
| Other physical details |
Includes ill (b&w) |
| Dimensions |
21cm |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
University |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Integrated Marketing Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
