| 000 -LEADER |
| fixed length control field |
00419nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
250219b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780205139774 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HD59.3.P43 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Pfau, michael... et al. |
| 9 (RLIN) |
6089 |
| 245 ## - TITLE STATEMENT |
| Title |
Persuasive communication campaigns: |
| Statement of responsibility, etc |
/ Michael, pfau, Roxanne, Parrott. |
| Medium |
Book |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xiii, 434p.: |
| Other physical details |
ill.; |
| Dimensions |
23 cm + |
| Accompanying material |
pictures. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Source of heading or term |
Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
Books |