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Marketing Research: (Record no. 4759)

000 -LEADER
fixed length control field 00496nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250512b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8185386161
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.83 BOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boyd Harper W, Jr., ph.D.
9 (RLIN) 7605
245 ## - TITLE STATEMENT
Title Marketing Research:
Remainder of title Text and cases/
Statement of responsibility, etc Harper W. Boyd ph.D., Ralph Westfall, Stanley F. Stasch, ph.D.
Medium Book
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India ;Delhi:
Name of publisher, distributor, etc Laxman,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 816p.:
Other physical details ill. ;
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Price effective from Date last seen Permanent location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current location Public note Full call number
2025-05-122025-05-12KAMPALA UNIVERSITY, MASAKA 2025-05-12 Books  1PurchaseNon Fiction General Section2025-4854KAMPALA UNIVERSITY, MASAKAAvailable in hard copy658.83 BOY

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