000 -LEADER |
fixed length control field |
00496nam a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
250512b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8185386161 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
658.83 BOY |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Boyd Harper W, Jr., ph.D. |
9 (RLIN) |
7605 |
245 ## - TITLE STATEMENT |
Title |
Marketing Research: |
Remainder of title |
Text and cases/ |
Statement of responsibility, etc |
Harper W. Boyd ph.D., Ralph Westfall, Stanley F. Stasch, ph.D. |
Medium |
Book |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
India ;Delhi: |
Name of publisher, distributor, etc |
Laxman, |
Date of publication, distribution, etc |
c1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 816p.: |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |