Basic Marketing Research (Record no. 5857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a22002177a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ixed length control field |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260618b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292020488 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Library of Congress Classification |
| Transcribing agency | Kampala University Luwero |
| Modifying agency | Kampala University Luwero |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M288 2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 4th Ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra K Naresh |
| Dates associated with a name | C2014 |
| 9 (RLIN) | 9404 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing Research |
| Statement of responsibility, etc | Naresh K Malhotra |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Great Britain |
| Name of publisher, distributor, etc | Pearson Education Ltd. |
| Date of publication, distribution, etc | C2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii,670p. |
| Other physical details | includes:;ill(col.),and idex |
| Dimensions | 21cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | University students |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Institution to which field applies | marketing |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | 4th Ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
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| 2026-06-18 | 2026-06-18 | KAMPALA UNIVERSITY, LUWERO | 2026-06-18 | Books | C1 | Purchase | Text/Reserve Section | 2026-1208 | KAMPALA UNIVERSITY, LUWERO | material available in hard copy | HF5415.2.M288 2014 |