Marketing Management (Record no. 5880)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00709nam a22002177a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | fixed length control field |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260622b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292462714 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Library of Congress Classification |
| Transcribing agency | Kampala University Luwero |
| Modifying agency | Kampala University Luwero |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF4515.13 |
| Item number | .K64 2026 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 17th Ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| Dates associated with a name | C2026 |
| 9 (RLIN) | 9448 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc | Philip Kotler |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | C2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | i,551p. |
| Other physical details | includes:;ill.(col.),endnotes, glossary& index |
| Dimensions | 21cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | University students |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Institution to which field applies | Marketing |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | 17th Ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Price effective from | Date last seen | Permanent location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Shelving location | Damaged status | Barcode | Current location | Public note | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-06-22 | 2026-06-22 | KAMPALA UNIVERSITY, LUWERO | 2026-06-22 | Books | C1 | purchase | Text/Reserve Section | 2026-1239 | KAMPALA UNIVERSITY, LUWERO | material available in hard copy | HF4515.13.K64 2026 |