| 000 -LEADER |
|---|
| fixed length control field |
02705cam a22004098i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22757961 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260924145843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220819s2023 iau j 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022034581 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266148637 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266828836 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781266828522 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781266830303 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
22757961 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.C375 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/4 |
| Edition number |
23/eng/20221011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R., |
| Relator term |
author. |
| 9 (RLIN) |
758 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc |
Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Nineteenth Edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2301 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 710 p. |
| Other physical details |
: col.ill ; |
| Dimensions |
28 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"-- |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Ages 18+ |
| Source |
McGraw Hill LLC |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Grades 10-12 |
| Source |
McGraw Hill LLC |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 9 (RLIN) |
759 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises. |
| 9 (RLIN) |
760 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Graham, John L., |
| Relator term |
author. |
| 9 (RLIN) |
762 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Money, R. Bruce |
| Fuller form of name |
(Richard Bruce), |
| Relator term |
author. |
| 9 (RLIN) |
10274 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Cateora, Philip R. |
| Title |
International marketing |
| Edition |
Nineteenth Edition. |
| Place, publisher, and date of publication |
Dubuque : McGraw Hill LLC, 2023 |
| International Standard Book Number |
9781266828522 |
| Record control number |
(DLC) 2022034582 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
