| 000 -LEADER |
|---|
| fixed length control field |
00886cam a2200253 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22786600 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20261013140226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220912s2024 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022044243 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137864898 |
| Qualifying information |
(hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Library of Congress Classification |
| Language of cataloging |
English |
| Transcribing agency |
Kampala University Luwero |
| Modifying agency |
Kampala University Luwero |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K636 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| 9 (RLIN) |
8239 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River |
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
c2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
iv, 729 pg. : |
| Other physical details |
col.ill. ; |
| Dimensions |
27 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of Principles of marketing, 2010. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references, appendix, glossary, credits and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
855 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 9 (RLIN) |
10448 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
