Entry Topical Term

Used in 2 records

001 - CONTROL NUMBER

• control field: 2507

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200203165704.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 200203|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Communication in marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)0: Belch, George E. (George Edward), 1951- 2505, Advertising and promotion :, c2012