Entry Topical Term

Used in 1 records

001 - CONTROL NUMBER

• control field: 8353

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20251021153523.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 251021|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Brand name products
• General subdivision: Management.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)0: Keller, Kevin Lane, 1956- 8352, Strategic brand management :, c2008.