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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

by Katz, Helen E [author.].
Material type: materialTypeLabelBookSeries: Routledge Communication Series.Edition: 6th edition.Description: xx, 231 pages ; 24 cm.ISBN: 9781138689152 (hardback); 9781138689169 (pbk.).Subject(s): Advertising media planning | Mass media and business | Marketing channels
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Item type Current location Call number Copy number Status Notes Date due Barcode
Books Books KAMPALA UNIVERSITY,GGABA
General Section 		HF 5826.5.K38 2014 (Browse shelf) C1 Available Material avaialble in hard copy 2018-0153

Includes bibliographical references and index.

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