Introduction : West meets East: toward methodological exchange / Catherine L. Wang, David J. Ketchen, Donald D. Bergh -- Using baseline models to improve theories about emerging markets / Andreas Schwab, William H. Starbuck -- Strategic management research in emerging economies : a lens model perspective / David B. Zoogah -- Item response theory and construct measurement in emerging markets / Felipe Buchbinder, Rafael Goldszmidt, Ronaldo Parente -- Multilevel modeling for international management research / Fuli Li, Xin Lai, Kwok Leung -- When West meets East : methods of assessing group variation in comparative emerging markets research / Alexander Settles, Valentina Kuskova -- Measuring 'West meets East' in strategic management research using cultural consensus model and cultural mixture model analyses / Joshua Keller, Catherine Wu -- Emerging market research opportunities with agent-based simulations / Deborah E. de Lange -- Non-response in cross-cultural surveys : reflections on telephone survey interviews with Chinese managers / Catherine L. Wang, Mark N.K. Saunders -- Making strategic management research relevant to emerging market countries / Mzamo P. Mangaliso, Alfred O. Lewis -- Multi-theoretical analysis in organizational and strategic configurational changes : using mixed methods with multilevel rules for innovation / Eugenio Avila Pedrozo, Marcelo Fernandes Pacheco Dias, MÅnica C.S. de Abreu -- Exploring different accounts : depth interviews versus self-administered questionnaires in strategy and management research / Sukhbir Sandhu.

This book series' mission is to provide a forum for critique, commentary and discussion about key methodology issues in the strategic management field. Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. The seventh volume of the series is built around the theme of "West Meets East: Toward Methodological Exchange". Within this overarching theme, this volume consists of two parts. The first is "Developing Quantitative Techniques" and the second is "Exploring Mixed Research Methods". With authors from an array of country backgrounds, including Australia, Brazil, Canada, China, Russia, Singapore, the UK and the US, this volume will help promote methodological exchange between the West and the East.