Consumer behavior : science and practice
by
Kardes, Frank R
.
Material type: 
BookPublisher: Mason, OH : South-Western, Cengage Learning, c2011Edition: International edition.Description: xx, 421 p. : ill. ; 27 cm.ISBN: 9780538746861.Subject(s): Cline, Thomas W. Consumer behavior | Cronley, Maria L. Consumer behavior : science and practice
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY, JINJA General Section | HF5415.3 .K297 2011 (Browse shelf) | C1 | Available | Material available in hard copy | 2018-0874 |
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| HF 5415.2 ,C49 2014 Basic marketing research / | HF5415.2.C49 2014 Basic marketing research : | HF5415.2 .H258 2013 Essentials of marketing research : | HF5415.3 .K297 2011 Consumer behavior : | HF5415.32.B336 2011 CB2 / | HF5415.335.S63 2012 The customer experience edge | HF5547.5 2005 Problem-solving handbook. |
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