Strategic marketing decisions in global markets /
by
Doole, Isobel
; Lowe, Robin.
Material type: 
BookPublisher: London : Thomson Learning, c2005Description: xxiv, 343 p. : col. ill. ; 28 cm.ISBN: 9781844801428.Subject(s): Marketing -- Management | Strategic planningSummary: The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY, JINJA General Section | 658.802 (Browse shelf) | C1 | Available | Material available in hard copy | 2018-0878 |
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| 530 College physics : | 658.8 Marketing : | 658.8/48 International marketing : | 658.802 Strategic marketing decisions in global markets / | 658 .8 MM2 | 306.9 Understanding dying, death, and bereavement / | 306.850973 Human intimacy : |
Includes bibliographical references and index
The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands
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