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Business marketing : connecting strategy, relationships, and learning /

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BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th ed.Description: xxv, 678 p. : ill. ; 27 cm.ISBN: 0071263438.Subject(s): Marketing

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Item type	Current location	Call number	Copy number	Status	Notes	Date due	Barcode
Books	KAMPALA UNIVERSITY, JINJA General Section	658.8 (Browse shelf)	C1	Available	Material available in hard copy		2020-0088

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Previous	658.3 Human relations in organizations :	519.5 Business statistics :	658.7 Supply chain logistics management /	658.8 Business marketing :	659.1 Advertising and promotion :	658.85 Fundamentals of selling :	658.8 Principles of services marketing /	Next

Includes bibliographical references (p. 653-661) and index

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