Contemporary advertising and integrated marketing communications /
by
Arens, William F
; Weigold, Michael F; Arens, Christian.
Material type: 
BookPublisher: New York, NY : McGraw-Hill/Irwin, c2013Edition: 14th ed.Description: p. cm.ISBN: 978112194018.Subject(s): Advertising
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY, JINJA General Section | 659.1 (Browse shelf) | C1 | Available | Material available in hard copy | 2020-0095 |
Includes index.
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