Advertising and promotions : An Integrated Brand Approach
by
Semenik, Richard J
; Allen, Chris T.
Material type: 
BookPublisher: Australia South-Western Cengage learning c2012Edition: 6th edition.Description: xliii, 710p. :col ;27cm.ISBN: 978-0-538-47986-8.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text/Reserve Book
|
KAMPALA UNIVERSITY, LUWERO Text/Reserve Section | HF5821.034 2012 (Browse shelf) | c1 | Available | 2022-0075 | |
|
Text/Reserve Book
|
KAMPALA UNIVERSITY, LUWERO Text/Reserve Section | HF5821.034 2012 (Browse shelf) | c2 | Available | 2022-0076 |
includes index
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