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Strategic Marketing Management : A Business Process Approach

by Moutinho, Luiz; Southern, Geoff; Moutinho, Luiz; Southern, Geoff.
Material type: materialTypeLabelBookPublisher: Australia Cengage learning c2010Description: xxii, 490p. :col. ;26cm.ISBN: 978-1-84480-000-1.
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Item type Current location Call number Copy number Status Date due Barcode
Text/Reserve Book Text/Reserve Book KAMPALA UNIVERSITY, LUWERO
Text/Reserve Section
HF5415.13M69 2010 (Browse shelf) c1 Available 2022-0250

includes bibliography

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