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Basic Marketing : A Marketing Strategy Planning Approach

by Perreault, Jr., William D; Cannon, Joseph P; Perreault, Jr., William D; Cannon, Joseph P.
Material type: materialTypeLabelBookPublisher: New York McGraw Hill c2014Edition: 19th edition.Description: xl, 725p. :col. ;29cm.ISBN: 978-1-259-06076-2.
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Item type Current location Call number Copy number Status Date due Barcode
Text/Reserve Book Text/Reserve Book KAMPALA UNIVERSITY, LUWERO
Text/Reserve Section 		HF5415.13.M369 2014 (Browse shelf) c1 Available 2022-0264
Browsing KAMPALA UNIVERSITY, LUWERO Shelves , Shelving location: Text/Reserve Section Close shelf browser
HF5415.123.S552002 Integrated Marketing Communication HF5415.13 2013 Business Marketing Management HF5415.13 2013 Business Marketing Management HF5415.13.M369 2014 Basic Marketing HF5415.13M69 2010 Strategic Marketing Management HF5415.3.K297 2011 Consumer Behaviour HF5415.3.K297 2011 Consumer Behaviour

includes bibliography

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