Inside the nudge unit : how small changes can make a big difference /
by
Halpern, David (David S.) [author]
; Service, Owain [author]; Behavioural Insights Team (Great Britain) [author].
Material type: 
BookPublisher: UK ;Penguin random house UK ,c2015Description: xiv, 383 pages : illustrations ; 20 cm.ISBN: 0753556553; 9780753556559.Subject(s): Behavioural Insights Team (Great Britain) | Social policy -- Psychological aspects | Social choice -- Psychological aspects | Decision making | Choice (Psychology)
Contents:
Summary: Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life
A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY, JINJA On Display | BF448.H34 2016 (Browse shelf) | C1 | Available | Materiala available in hard copy | 2025-0005 |
Browsing KAMPALA UNIVERSITY, JINJA Shelves , Shelving location: On Display Close shelf browser
| BF448.H34 2016 Inside the nudge unit : | DT30.5 .A3657 2021 Whose Peace Are We Building? | HF5667 .G779 2024 The Audit Process | HG3368.A6 15735 2017 Islamic banking and finance : |
Includes bibliographical references and index
A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?
Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life
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